Fax broadcasting has some advantages, and with an increasing number of providers appearing in the industry linked to new breakthroughs used in technology, more and more companies are using the fax to communicate their marketing message.
Some big points about fax broadcasting
Potentially huge savings for your company. Once a company outsources a fax distribution, it saves a lot of revenue as now it does not have to waste money in buying paper or stationary to print or envelope to address or export to the post office (the bare minimum requirements for traditional mails). The company can also do away with the labor traditionally required for a large mailing.
The company does not have to invest massive costs in buying high-quality fax machines and rather they can move on the work to broadcasters who own such high-value devices.
With serious competition between fax broadcasting/beam suppliers, companies can sometimes get fax sending at a charge as low as 20 cents per fax. And maybe much, much lower if you look around.
Improved Fax quality
As most of the fax machines are capable of receiving and reading faxes at 200 dpi printing, the quality of the transmission of the fax message is mostly determined by the sending device. The suppliers who provide services in this area can easily afford expensive high resolution of these machines. This means your fax blasts to the recipient in good quality.
The suppliers specializing in broadcasting and explosives allow the companies to broadcast the reports any time of the day (or night). They can also be scheduled days, weeks or months in advance.
There are vendors that can personalize the documents for each transmission by merging an unlimited number of data fields on every dispatch document as they fax it out. So your messages can be personalized.
Immediate increase in sales
Fax broadcasting gets results if the message gets noticed immediately, especially if it is broadcast at the right time of the day when people are most receptive. Schedules can be maintained for broadcasting at the right time.
Most of the suppliers maintain mailing lists of people who are related to a particular company and looking for information from these fax broadcasters helps you target the right audience.
A list of the types of documents that can be broadcast:
- Press releases and newsletters
- Product and prices Updates
- Fees and reminders
- Special offers
- Invitations
- Daily price lists and rate sheets
- Direct Marketing
- Investor Relations information
- Communication with customers
- Emergency Off Site communication
- Inventory information
- Status account
- Interoffice bulletins
- Delivery forms
Reliable delivery
One can easily track the delivery of every fax message online and can know about those who were sent back or were not delivered.
A custom confirmation can be sent back to the organization about every fax that was delivered successfully and also the reason why certain faxes were unable to reach their destination. Vendors rescheduled every fax up to 3 times as the addressee's number was busy. The turnaround response is rather less, and this saves a lot of valuable effort and time. Archive logs can be maintained to register any incoming and outgoing fax messages.
Fax explosives/broadcasting is an excellent method for marketing your business. There are many benefits regarding saving costs and time. The best part is that it is very easy to try and assess your business.
